Stripe
Design Direction for Brand Refresh
Art Direction by Robin Sessions
Executive Creative Direction by Tim Harkins
Design Direction by Paul LaFleur
Motion Direction by Martin Slomka
Motion Design by Sean Thompson
Graphic Design by Liam Brettanny
w/ Hook Studios
I worked to spearhead Stripe's brand design refresh. I led the creation of a new 2024 design system that embodies Stripe's innovation and infrastructure. This direction highlights the beauty that Stripe finds in the interplay of the technical and the human, where rigidity meets fluidity. Math and magic are demonstrated with a 3D-rendered flowing wave, weaving throughout delicate and precise infrastructural line work. Nothing in this visual concept feels too stiff or concrete, and no barrier impassable.