Murad
Deep Relief Acne Treatment
Art Direction by Robin Sessions
Creative Direction by Diana Steinsnyder
w/ Murad
I worked to launch Murad’s new treatment for cystic acne, the Deep Relief Acne Treatment. In addition to showcasing the product as it’s meant to be used, the imagery captured the concept of the product's deeply penetrating and relieving ingredients in a few different ways. In one instance, we brought in multicolored pipettes to illustrate the relieving effects of the tri-active ingredients while emphasizing the scientific elements that are fundamental to the Murad brand. In others, the images featured soft materials enveloping the product, representing how the product creates a bandage-like effect to protect the skin.