Fig
Launch Campaign
Art Direction by Robin Sessions
Photography by Sophie Chan Andreassend
Creative Direction by Adam Brown
Executive Production by Jonny Edwards
w/ Herman-Scheer
Fig brings joy back to the grocery shopping experience for people who suffer from food allergies, to showcase this we brought colorful playfulness to all the assets in the campaign. Highlighted below is a set of flash film photographs of the product in use and the users able to enjoy food, carefree. The full 360 digital campaign included photography, video and designed assets.